2010年8月3日 星期二

What the fuck is my social media "strategy"?

What the fuck is my social media "strategy"?這個網站真是笑死人了,也超級實用的,以下策略中反覆出現的幾個關鍵字(動詞+名詞),我定義為“報告英文“,只要重複組合即可幫助你/妳完成幾份Performance review&Action/Countermeasure plan,而且不僅限於社群網站的經營管理喔!


Amplify word of mouth by motivating influencers

Build loyalty & increased engagement through ongoing conversation and brand experience

Drive break through conversations with an engaging viral

Encourage positive conversations to drive advocacy

Enhance the customer experience by facilitating authentic conversations

Expose new users to the brand through organic conversations

Facilitate audience conversations and drive engagement with social currency

Identify relevant and compelling hooks for the audience, create content around the hooks and integrate it into their social repertoires

Ignite the existing community and attract new members by amplifying the experience with relevant and engaging content

Maximise breakthrough by leveraging influencers

Maximise buzz by driving word of mouth from relevant influencers

Maximise the customer experience, driving engagement and bringing the brand alive

Provide brand ambassadors with compelling conversation hooks to enter into communities and fuel advocacy

Strengthen the emotional connection with the brand by building relationship

Target influencers with engaging assets to act as platforms for conversation

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